Social Media Statistics: Email Still Has the Highest Engagement
“I want more traffic”. Have you said that?
Here’s the reality: You don’t really want more traffic, you want more sales. And sales require more than just traffic.
You want that traffic to convert, to do something: click, comment, opt-in, take a credit card out, buy, refer friends, rinse, repeat.
What kind of people do all these things?
Fans.
That’s what you need: fans.
People who keep coming back to your store, people who read everything you write, people who leave comments on your articles, and people who buy your products and share your stuff with their friends.
Regular ol’ traffic needs to be replenished. Fans come back. And they tell their friends. That’s why fans are more important than anything else — especially if your business is young.
I’m not the only one that agrees, various, famous people have said this before.
But how do you get fans?
Most people think “Ok, I need Twitter followers”, or “a Facebook page.”
But is that the best way to get the fans you so desperately need?
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Sidebar and End of Post Email Opt-in Forms: Don’t Waste Your Time
A lot of clients ask me, “Can you help us grow our email list?”
So I ask, “Ok, what are you doing to capture subscribers now?”
If they have a blog, their answers inevitably involve this word: “sidebar”.
“Well, we have a form in the sidebar.”
“I’m giving away this ebook in the sidebar…”
“…something…something…sidebar…”
I take a deep breath, squirt some more Mio in my water, and ask “Ok, what else are you doing?”
Of course, 99% of the time, I’ve already looked at their blog — as I’ve looked at hundreds and hundreds of other blogs — and the vast vast vast majority of them have two opt-in forms that convert extremely poorly: (more…)
Landing Page Optimization Case Study: Step by Step Analysis of How I Got 75% More Conversions by Improving Design
This is going to sound like heresy, but I’m going to say it anyways:
If you want your site to convert better, you can’t just copy what worked for other sites and expect it to work for you.
I know, I know, that makes me sound like a hypocrite.
After all, I’ve published conversion optimization case studies, and co-published a massive list of hundreds of conversion rate optimization tactics – all in the name of helping others increase their conversions.
So do I mean there’s nothing to learn from these case studies? Or this landing page optimization case study you’re reading right now? (more…)
Website Navigation Case Study: How I got 145% more clicks to email newsletter pages by changing 3 words
Do you have a dedicated lead capture or email newsletter page somewhere on your site?
A page whose sole purpose is to get people to enter their email, sign up, or start a trial?
A page that literally is the top of your funnel?
How many people are clicking to it when they read your content?
Today I’m going to show you how my team and I got 145% more click throughs to a lead capture page using something I call: The Likable Link Technique.
We didn’t just do this on one page. We did this on two different sites, with two different traffic levels, in two different niches.
And we did this without generating any new content. (more…)
Conversion Optimization Without A/B Testing
Here’s the truth: A/B testing is likely a giant waste of time for you.
And, to be honest, for 99% of sites on the internet as well.
Here’s why: Most sites have too little traffic and too low of a conversion rate to draw any useful conclusions from A/B tests.
I’m going to show you why this is, and more importantly, how you can optimize your conversions without A/B testing until you get enough traffic. (more…)