SaaS Conversion Optimization Case Study: 73% Increase in Trial Signups
What if you could increase free trial sign ups…by a lot…by eliminating the word “free” from your landing page?
Well, I have a case study where we did just that.
We increased clicks by 139% and free trial sign ups by 73% by making a few simple changes to a SaaS home page.
The company is Wedbuddy.com. It lets users design a great looking wedding website really easily. It’s a cool company with a cool product. And they wanted more visitors to sign up for a free trial.
They already had a great looking homepage (screenshots below), so the question was: what changes could get more people to sign up instead of bouncing?
You would think emphasizing a no-risk, no-credit-card-required free trial would help.
Or you would think emphasizing all the cool features would help.
And you would certainly think adding more testimonials would help.
Alas, in this case, you’d be wrong. (more…)
Ecommerce Marketing Technique: Skyrocket Your Conversion Rate With Product Bonuses
I’ve noticed that so many ecommerce websites are just sitting on gold mines of potential sales that they’re not capturing.
And I’m not talking about simple A/B testing (although yes, that too). I’m talking about much bigger things like doing a poor job on their email drip campaigns, or not even using email – just tweeting out a sale here or there.
But it’s cool.
I have a lot of respect for ecommerce business owners. It’s hard to grow a business, especially a product business, and they’re doing 15 things at once just keeping everything afloat.
They can’t run their company and keep up on all marketing best practices. I get it.
That’s where posts like this come in.
There is a technique that savvy bloggers have started using that is absolutely blowing up their email opt-in conversion rates.
It’s simple, it’s cheap, and it doesn’t take that long to set up. And I noticed that many ecommerce sites can do the same thing (without a blog), to boost sales and capture a lot more customers for life.
Let’s dig in and see how. (more…)
Email Drip Campaigns and Autoresponders: The Ultimate Guide
Complaining about marketing emails is all the rage right now:
I just spent an hour trying to unsubscribe from all the junk mails. It’s like trying to empty the ocean with a teaspoon. — Tanis Miller (@redneckmommy) September 6, 2014
Is there a button I can hit to unsubscribe from every junk email I get? Seriously urban outfitters, I’ve unsubscribed 10 times. STOP. — Stephen Gomez (@stephen_james) September 10, 2014
I agree. And I thank Google every time I click on my promotions tab and see a mountain of marketing emails from a ton of drip campaigns that I can archive in one swoop.
But let me say this:
There are a few companies that I love getting emails from. I open them within seconds. I use it as a break from work. It’s unproductive. It’s a waste of time. I get it.
But here’s the thing: I know they send me cool stuff. I even know they’re trying to sell me something.
I. Don’t. Care.
I like their product, I like their design, or I like their advice. Or maybe all 3.
And I bet it’s true for you too.
Because here’s the thing..
…it’s only a select few companies…the rest get archived en masse, regardless of which tab they show up in.
So what’s the difference between those terrible emails and the companies whose emails I open with the same guilty satisfaction as checking TMZ ESPN?
Simple: they aren’t just pumping advertising down my throat like I’m some factory farmed chicken. For example, check out this email I got from Buy.com after I bought some random gadget: (more…)
Case Study: What’s the best landing page to get subscribers on your mailing list?
Two weeks ago I won a contest. I was super excited.
The Contest: Designing the Best Lead Magnet
The Summer of Marketing email course (from OkDork, Noah Kagan’s blog) asked students to make the best lead magnet they could to get subscribers on their mailing list.
A lead magnet is a free guide, free course, free anything that you give away on your website in exchange for an email address. It’s a well established way to get people on your mailing list that you know are interested in what you talk about or sell.
Running a design and conversion rate optimization (CRO) agency, I thought, I have to win this thing. Surely I can make an awesome looking and useful guide on CRO.
So I tried my best. I blocked off multiple hours that week to make a great looking guide of my top 10 tools for CRO from scratch.
And then, I got this email: (more…)
What Google Fiber Can Teach You About Better Presentations
Have you ever looked at a beautiful website and thought: I wish my presentations looked that professional?
You probably haven’t.
Well, here’s the deal, you should.
Clarity and persuasion are the same regardless of the medium: The audience is at point A, you need to move them to point B. That’s your job.
Does the landing page for your app ask people to submit their email? Well, they haven’t submitted yet, so they’re at point A. Move them to point B.
You’re selling $200 t-shirts on your niche e-commerce site? Before they buy, they’re at point A. You have to move them to point B.
The investor agreed to take a meeting and now you’re starting your pitch? She hasn’t invested yet, so she’s at point A. You have to move her to Point B.
The audience at a conference, your bosses in a meeting, the hot chick at the bar, they’re all at Point A. You have to move them to Point B.
Websites versus PowerPoint: Why Does One Suck So Bad?
But I noticed something strikingly different in websites vs. PowerPoint: People and companies go to great lengths to make their websites absolutely stunning, while their presentations are just slapped together, random, boring, and confusing.
For example, check out how Google fiber walks through their advantages: (more…)